Taras Lesko - Design Showcase
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  • Welcome
  • Windows Camera
  • Remix 3D
  • Give Next
  • Guided Products
  • Freedom Driving School
  • Forza Motorsport 5
  • Forza Motorsport 4
  • Forza Motorsport 3
  Taras Lesko - Design Showcase

freedom driving school
​2014

Freedom Driving School UI & UX design
My good friend and fellow designer Yuriy Zaremba approached me with an overflow of client work and a request to assist him with this custom WordPress website for Freedom Driving School. Using content from client's old website and existing company branding, I was tasked with designing a website refresh that's appealing to younger customers (students) seeking driver's training, while intuitive to older customers (parents) planning to enroll their kids into classes. Yuriy handled client communications while I tackled the website user experience and visual design on a short turnaround.

CAPABILITIES USED
UX Design, UI Design, Graphic Design, Iconography, Collaboration

MISCELLANEOUS
Created for Yuriy Zaremba.

navigation architecture

After conducting user research based on experiences from the previous website, and collecting client feedback, the website navigation was structured in a more intuitive format allowing potential customers to quickly register for classes, while cross-selling related driver's ed services offered by FDS.
Website navigation architecture

UX Wireframes

Once the navigation was approved UX wireframes were designed with added interactivity for rapid prototyping sessions with the client. This phase provided more feedback which helped to fine-tune the overall website content.
Website rapid prototyping UX wireframe
Website rapid prototyping UX wireframe
Website rapid prototyping UX wireframe

Ui designs

With all content established, final UI designs were created for all key website areas in accordance with company's existing branding. 
Website UI design
Website UI design
Website UI design

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