guided products
​2015

While at Guided Products, a Kent (WA) based startup company, I worked as the Lead Designer, helping to bring the company vision and direction into a visual format for the end-customer. I worked and collaborated directly with the company CEO and CMO. My creative responsibilities spanned through all promotional aspects within the company, including product photography, social media advertisements, custom product templates, company website, and others. Within this fast-paced work environment I also trained and mentored a junior-level designer.

CAPABILITIES USED
UX Design, UI Design, Graphic Design, Iconography, Photography, Photo Manipulation, Collaboration, Conceptualization

MISCELLANEOUS
Work created at Guided.co
Product iconography and icon collections
Custom icons for various products and collections.
Product photography and collections
I gathered, photographed, enhanced and manipulated over 50 individual products to create imagery for two dozen product collections. Custom product artworks were added in post-production to optimize in-house workflow.
Persona intro thumbnails
Persona destination intros, product photography, iconography, and visual design.
Persona thumbnails rollovers
Persona destination graphics interaction states.
Green Office page header and icon design
"Green Office" landing page header product photography and visual design.
Green Marketing page header and icon design
"Green Marketing" landing page header product photography and visual design.
Custom Packaging page header and icon design
"Custom Packaging" landing page header product photography and visual design.
Packaging Ideas page header and icon design
"Explore Packaging Ideas" landing page header product photography and visual design.
Main menu and product search user experience ux and graphic ui design
Main menu redesign, showing the various interaction states.
Search, my account and shopping cart iconography design
Main menu iconography.
Earth Day promotion sale photography and graphic design
Earth Day sale promotion, photography and design.
Business cards sale promotion graphic design
Business cards sale promotion, photography and design.
Back to school sale promotion photography and visual design
Recycled Binders sale promotion, photography and design.
Custom packaging promotion photography and visual design
Custom Packaging sale promotion, photography and design.
Custom product template graphic design
I redesigned and standardized PDF templates for over 50 custom-print products. Making the templates as vector graphics provided greater scalability and minimal file size.
Custom product template graphic design
After multiple usability studies, I layered each template in an intuitive format, allowing customers to easily submit custom art, and giving the in-house pre-press team the ability to quickly prepare the art for print.
Social media templates graphic design
This Media Templates layout was a self-initiated design guide intended to provide Guided's marketing team with an intuitive reference when creating advertisements for the website and various social media networks. Click the image above to view larger version.

UX Wireframes

Inspiration blog page ux wireframe design
Inspiration blog landing page
Blog post page ux wireframe design
Blogpost page
Main menu and product search ux usability wireframe design
Navigation menu and search
Persona wireframe ux interaction design
Persona destination thumbnails

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